Client

UNIfest.

PROJECT NAME

Brand identity for Universal Design Festival

Category

[BRAND IDENTITY]

[SOCIAL MEDIA]

Year

04.2020

UNIFEST is a project initiated by me and my friends, which we developed collaboratively from the very beginning. Within this initiative, I shaped the visual identity from the ground up, from the key visual, logo, color palette and a flexible system of social media. From the outset, the project has been deeply rooted in the idea of accessibility. This focus informed every design decision, including a deliberately limited color palette that prioritizes clarity, contrast, and readability. Alongside the visual layer, UNIFEST functions as an educational platform. The project is built around workshops on inclusive design, activities developed with children, and ongoing efforts to raise awareness around responsible and accessible design practices. Over time, the project evolved, which is clearly reflected in the changing visual language and communication materials. This process shows the development of my design practice and a significant step forward in both conceptual thinking and visual approach.